The Melbourne Chauffeur at AIME 2025: Showcasing Luxury and Excellence in Corporate Travel
As we conclude another remarkable chapter at the Asia Pacific Incentives and Meetings Event - AIME 2025, held from 10 - 12 February at the Melbourne Convention and Exhibition Centre - MCEC, we at The Melbourne Chauffeur by Rophael are filled with gratitude and excitement. Reflecting on this event, we extend a massive thank you to the AIME staff, the Melbourne Convention Bureau, and Melbourne Convention and Exhibition Centre - MCEC for orchestrating such a remarkable exhibition. Their efforts made it possible for us to stand alongside renowned global and national brands, showcasing our contributions to the vibrant tapestry of the meetings and event industry through our chauffeur services in Melbourne.
A Gathering of Global Professionals
This year's AIME was truly exceptional, marking the largest event in its 32 year history, with approximately 4,500 attendees and 675 exhibitors from various sectors within the business events industry across the Asia Pacific and around the world. Representatives from 30 countries and territories converged to share insights, foster collaborations, and explore the latest innovations in the industry.
Showcasing Our Commitment to Excellence
We were honoured to exhibit at AIME 2025 in the concourse of the MCEC, presenting our premier chauffeur services to a diverse and esteemed audience. Attendees had the exclusive opportunity to experience the latest addition to our luxury fleet - the 2024 BMW X7, which was on display for all to see.
As expected, the BMW X7 drew a lot of attention, with industry professionals admiring its opulent interior, reclining and heated rear seats, independent rear climate control and soft-close doors. The panoramic sky lounge sunroof with ambient lighting added an extra touch of elegance, showcasing the vehicle’s premium experience. Many event planners and corporate clients recognised that this luxury SUV is the ultimate choice for executive travel in Melbourne.
A special thank you to Melbourne BMW for their support and contribution towards our exhibition at AIME 2025, helping us showcase the luxury and sophistication of our BMW X7 to industry professionals and business leaders.
Engaging with Industry Leaders
The event provided an invaluable platform to connect with industry leaders, event planners and fellow exhibitors. The diversity of thought, expertise and ambition present at AIME 2025 was truly inspiring, reminding us of the power of gathering together to share ideas and perspectives.
As we reflect on our time at AIME 2025, we are more motivated than ever to contribute to the growth and success of the business events industry. The conversations we had and the relationships we built will play a key role in shaping our services in the year ahead.
A heartfelt thank you to the organisers, fellow exhibitors and all who visited our stand. Your support and engagement made this experience truly memorable.
We are already looking forward to AIME 2026 and the opportunity to once again connect, create and collaborate with the best in the industry.
Until then, we remain at your service, committed to providing unparalleled luxury chauffeur experiences in Melbourne and beyond.
